Rupture is a social software devoted to MMORPG communities (a bit different from the warcraftsocial). It will soon be launched by Shawn Fanning (the guy who was behind Napster). As described by Heather Green:

Using an add on or a software download, Rupture taps into the game to automatically pull together character names, profiles, and resources, and publish them on a personalized site. Rupture will also pull together stats to create individual and guild rankings and provide a place for guilds to organize their playing. As Rupture tracks each member's playing over time, these personalized profiles evolve. And players will be able to chat in groups or with other individuals and download other addons and game demos.

Rupture is starting with World of Warcraft, which is played by 7.5 million gamers. But it also plans to pull together information from and offer services for other games.

Why do I blog this? because it's interesting to see the advent of this sort of tools that allows to add a social layer on top what is already available through the MMORPG platform. What is also pertinent is the automatic capture of information. It would be great if such system could provide compiled, synthetic and valuable statistics about individuals or guilds (might be valuable for guild management) with privacy protections.