Ghostwriter is an interesting application developed by Sebastian Campion:
Ghostwriter is a browser-application that can be used to spam a selection of search engines with fake web searches. The search engines are being monitored by keyword marketing companies that collect data about search trends for commercial exploitation - such as dotcom businesses incorporating popular keywords into phony web pages as a way of hijacking hits.Ghostwriter is a reaction against the commodification and misuse of web searches. It can be used to infiltrate the marketing-surveillance data by running repetitive fake web searches that fools the surveillance software into believing that a sudden trend is taken place.
People are encouraged to anonymously write a poetic, political or simply obscure sentence, submit it as a search and then run the application for a while. After a few weeks - regardless of how absurd a fake search is - it may begin to show up in websearch popularity lists and similar keyword based web pages, thus effectively exposing the spies.