[Weird] Micro-encapsulating odors

If you had the chance to see the movie entitled "Polyester" (by John Waters) in its odor-mode. It was interesting scratching those capsules that release horrible odors. This is made by a french company called Euracli. They put odors thanks to micro-encapsulation in lots of stuff: headscarf, lingerie, ribbons, tights, mailings, wine... Any creative ideas? Some kind of location-triggered odor management system?