I started reading Edwin Hutchin's book Cognition in the Wild. Moving forward what Clifford Geertz called "Outdoor psychology", Hutchins aims to locate cognitive activity in context. He defines context as "a wider dynamical process pf which the cognition of an individual is only a part", rather thana fixed set of surrounding conditions. That's the why he used the term "cognition in the wild", that refer to human cognition in its natural habitat.