Right after the Lift Marseille edition, we had to get back to our pen and pencils to build up the upcoming edition in Che-Ju (Korea). The event is taking shape with "Serious Fun" as a theme. Make not mistake, the point of the conference is definitely not to address serious games but rather to adopt the following perspective:

"The Internet started as platform for academics, then it became a huge business platform. Now it is an entertainment playground for users. People spend time having fun on the Social Web, access virtual worlds on their cell phones or interact with robots and networked objects.

Now we believe these services and platforms go far beyond mere leisure: their usage may reveal new social practices that will spread in other contexts (business, education), and the services first targeted at entertainment can lead to original innovations. This year's Lift Asia will focus on the lessons we can draw for fields such as innovation, sociology, management, business, design and education"

We already have a speaker roster with people such as Adrian David Cheok (Mixed Reality Lab, Singapore), Benjamin Joffe (Plus Eight Star, China), Julian Bleecker (Nokia Design, LA), Kohei Nishiyama (CUUSOO, Japan), Minsuk Cho (Mass Studies, Korea) or Rafi Haladjian (Violet, France) and others.

A side note for swiss entrepreneurs who may be willing to join, we organize again the "asia venture trip" that help start-ups develop and promote themselves on the Korean Market, meet potential clients, suppliers, partners, or investors. Last year we had the likes of Poken, Arimaz, KeyLemon, Secu4, Lighthouse, Pixelux. It resulted in more than half the start-ups developing strong ties with the country of the morning calm, some finding new clients, others new suppliers (especially if you work in electronics or robotics). Look at the call for project and send us your application!