According to this article, it seems that IBM is changing its business model from being world's biggest computer services provider to selling its experience running research programs to other companies.

The business will help companies run their research units but won't provide the research itself, IBM said. (...) "This is the trend you are going to see from IBM," said Navi Radjou, a vice president at Forrester Research who studies research and development management. "They are going beyond areas that have to do with information technology. They're looking for areas where they can take internal learnings and then recast them as external knowledge."

Why do I blog this? from the foresight point of view, it's interesting to see how a company called "International Business Machines" is reshaping its core business.