Freelax (the name is I think a bit disconnected to the reality) is new tool to "allow women to pee standing". It is ugly of course:

It seems that there is a competitor which is called "TravelMate™ non-invasive urinary devices" with the same purpose:

I really like this kind of quotes. When marketing goes to much into crappy detail like that it is so ironic...

With the help of over 900 TravelMate prototype testers, we refined the contour of the cradle until we found the best shape for providing a leak-free seal with the female anatomy.

The TravelMate’s rectangular, cone-shaped discharge tip ensures a straight stream. Tubing connects easily to it if desired.