Smart insights in Getting Serious About New Opportunities: On Game Developers And The 'Serious Gaming' Market", a gamasutra paper about new contents and methods for serious games development.

Let's face it, the games business isn't all fun and games, because sometimes the business of making games isn't as much fun as we'd wish. It's tough out there - business is hard, and publishers don't always want to be your friend. Wouldn't it be great if there were some other markets to prospect, and you could diversify, ignoring the general whims of publishers, cellphone carriers, portals, and the general gaming public at-large? But diversifying in the games business isn't very easy - we can't suddenly shift gears and start a resturant or consumer goods company. However, you can diversify by selling to others who have a need for game developers, besides the usual suspects.