Blascovich, J., Loomis, J., Beall, A., Swinth, K., Hoyt, C., & Bailenson, J.N. (in press). Immersive virtual environment technology as a methodological tool for social psychology

Historically, at least three methodological problems have dogged experimental social psychology: the experimental control/mundane realism tradeoff, lack of replication, and unrepresentative sampling. We argue that immersive virtual environment technology (IVET) can help ameliorate if not solve these methodological problems and, thus, holds promise as a new social psychological research tool.