Game Culture and Technology Lab is an interdisciplinary faculty from both the UC Irvine and UC San Diego campuses + partnership with artists and industries. It seems interesting but it is difficult to understand what they actually do.

The mission of the Game Culture & Technology Lab is to expand the notion of how game metaphors, design principles, and technologies can be utilized for alternative content and context delivery. Our focus is on the next generation Internet. Our approach combines theory and practice, science and art, education and entertainment, to create an environment that supports diverse forms of expression in a wide range of applications.