Barbie is done doing so well since her divorce with Ken, her nice husband, that is why some people are trying to improve her according to the age.

Mattel chief executive Robert Eckert is adding more features to Barbie, a 45-year-old American icon that accounts for half of Mattel's profit, in a bid to revive sales of the world's largest toy maker. He's giving Barbie text-messaging capability and even a new boyfriend after losing more than 20 per cent of the $US1.7 billion ($A2.3 billion) US fashion-doll market to competitors such as MGA Entertainment, the maker of Bratz dolls.