According to Mobile Data Association, "The total number of page impressions viewed in the UK during August stands at 884 million. The figure, from GSM Network operators O2, Orange, T-Mobile and Vodafone, takes the daily average to 28.5 million, compared to 9 million per day in August 2002. " They explain this significant growth with two factors : - more services : the ringtone/downloads market - more sophisticated phones : polyphonic sounds, colour screen -> "an improved WAP experience" - more demand : ?
In addition, SMS sent across the four UK GSM networks reached 55 million per day during August 2003.
28.5 million WAP page downloaded per day versus 55 million sent SMS per day in the UK